Daygo Hotel

Concept work. Daygo Hotel is a brand new boutique hotel concept slated for taking over space in the trendy North Park neighborhood of San Diego. The hotel needed to appeal to young families (generally with children under 10) who are budget conscious, want to use vacation time to do more than just hang around by the pool, and love to treat life like a series of adventures. My objective was to create a brand identity that reflects the undiscovered character of North Park to showcase its appeal for families visiting the city.